MYTHOS — Full Marketing Plan

MYTHOS — Full Marketing Plan

Second Renaissance Magazine, Issue 2

STRATEGY OVERVIEW

  • Metalabel (primary publishing + purchase hub)
  • Second Renaissance website
  • Second Renaissance Substack (editorial + campaign engine)
  • Instagram (visual discovery + reach)
  • Are.na (curation + intellectual community)

Target Audiences

  • Artists, poets, and writers exploring meaning-making
  • “Liminal Web” / sensemaking communities
  • Intellectual creatives (Are.na, Substack ecosystem)
  • Transformation-oriented audiences (integral, regenerative, contemplative spaces)
  • Thought leaders and adjacent networks via contributors (e.g. climate, philosophy, tech critique)

Value Proposition

MYTHOS is not just a magazine — it’s a cultural artifact and participatory experience.

  • A shared commons, not a product
  • A space for myth-making in a time of transition
  • A curated convergence of art, poetry, and thought
  • A community-driven publication exploring meaning at the edge of cultural change

Goals

  • Launch MYTHOS as a cultural moment, not just a release
  • Activate contributors into a coordinated amplification wave
  • Build deeper engagement within aligned communities
  • Drive preorders and sales through resonance, not urgency tactics
  • Establish Second Renaissance as an ongoing cultural commons

Messaging & Angles

Core framing:

  • This is a mythic event, not a product launch
  • Invitation > promotion
  • Fire-circle energy > marketplace energy

Primary themes:

  • The collapse of old stories
  • The emergence of new myths
  • Living consciously inside narrative
  • Art as a vehicle for transformation

Key angles:

  • “What myth are you living by?”
  • “A magazine for the in-between time”
  • “From ancient gods to AI mythologies”
  • “The future is built through stories”

Channels

Primary Platforms:

  • Metalabel
  • Substack
  • Instagram
  • Are.na

Community Outreach Targets:

  • Perspectiva
  • The Stoa
  • Emerge
  • Collective Wisdom Initiative / Hylo
  • Integral Life
  • Liminal Web Substacks (5–10 targeted collaborations)

Additional Channels:

  • Reddit (Metamodernism, Future of Consciousness)
  • Facebook groups (integral, contemplative, regenerative)
  • LinkedIn (extended contributor networks)

THE CORE IDEA

This isn't a magazine launch. It's a mythic event.

We are not selling a product — we are summoning a community into a new story. Every touchpoint carries that quality: warm, alive, a little sacred, and radically creative. The campaign should feel like being invited around a fire, not into a shop.

HOOKS & CAMPAIGN WORDING

Primary hook: The stories we inherit shape everything — what we keep, what we mourn, what we dare to imagine. It's time to look at them.

Secondary hooks:

  • What myth are you living by?
  • Old stories are dying. New ones are struggling to be born. This is that moment.
  • From ancient gods to the mythology of AI — we are still, always, telling stories about what is real.
  • A magazine for the in-between time.
  • Art, poetry, and essays for those who feel the old stories no longer hold.
  • Mythos: because the future isn't only built through systems. It's built through stories.

THE COMMONS STATEMENT

(For social media, outreach emails, and the launch)

The Second Renaissance Magazine is a commons.

It is not a brand. It is not a product. It belongs to everyone who has ever felt that the old stories are crumbling — and who dares to imagine what might come next.

Each issue is made by a community, for a community: artists, writers, dreamers, and thinkers who believe that culture is not a backdrop to change, but its very source. We gather around themes that matter — impermanence, mythos, and what is still unnamed — and we make something together that none of us could make alone.

You are welcome here. Bring your questions, your grief, your wonder. Bring the myths you're letting go of and the ones you're beginning to live by.

This is your magazine too.

Short version for social: This magazine belongs to everyone who feels the old stories crumbling — and dares to imagine new ones. It's a commons: made by a community, for a community. You're welcome here.

PLATFORMS & WHERE TO SHARE

Primary homes:

  • Metalabel — the publishing home; this is where people buy and the community gathers
  • Second Renaissance Substack — already established; use it for excerpts, behind-the-scenes, contributor spotlights, and the myth prompt campaign in the weeks before launch
  • Instagram — the visual art is the hook; this is your widest reach. Art travels here. Short reels, single artwork posts with a line of poetry as caption, contributor quotes over images
  • Are.na — genuinely aligned with this audience; intellectual creatives who collect meaning. Share the magazine as a channel, invite people to add their own mythic references alongside it

Intellectual & transformation communities to reach out to directly:

  • Perspectiva (perspectiva.network) — think tank at the intersection of inner life and political change; deeply aligned. Reach out to pitch a guest essay or cross-promotion
  • The Stoa (thestoa.ca) — philosophical community hosting online conversations; pitch a live reading or contributor dialogue as a virtual launch event
  • Emerge (whatisemerging.com) — podcast and community exploring civilisational transition; pitch Sylvie or a contributor for an interview episode timed to launch
  • Collective Wisdom Initiative / Hylo — platforms hosting regenerative and sensemaking communities; post in relevant groups
  • Integrallife.com — long-running platform for integral theory and practice community; aligned readership
  • The Liminal Web adjacent newsletters and Substacks — this loose network of writers around sensemaking and metamodern thought is a natural home. Identify 5–10 Substacks in this space and reach out personally for cross-posting or shoutouts

Other digital spaces:

  • Future of Consciousness / r/Metamodernism and adjacent Reddit communities — post excerpts or the myth prompt question to spark conversation
  • Facebook groups in the contemplative, integral, and regenerative culture space — still active and engaged for this demographic
  • LinkedIn — underused by this world but effective for reaching Rupert Read and Rufus Pollock's professional networks, and for any contributors with organisational reach

CONTRIBUTOR ACTIVATION

Coordinate a single launch day where all contributors share simultaneously — a wave, not a trickle.

Suggested briefing to contributors:

"On [launch date], we're releasing MYTHOS into the world together. We'd love for you to share on your channels — whatever feels true to you. Here are a few options: a line from your piece, an image, or simply the question: what myth are you living by right now? We'll send you your artwork/excerpt in shareable format."

Prioritise personal outreach to:

  • Rupert Read — ecological and political following, active on Substack and social media; his audience is hungry for this kind of cultural depth
  • Rufus Pollock — Open Knowledge / Life Itself community; intellectually rigorous audience
  • Liam Kavanagh — contemplative climate community
  • Schuyler Brown — conscious leadership and sensemaking world
  • Oliver Hillenkamp and Jim Palmer — depending on their platforms, worth a direct conversation about co-promotion

PRE-LAUNCH CAMPAIGN: THE MYTH PROMPT

Three weeks before launch, begin this sequence:

Week 1 — Seed the question Post across all channels: "What myth are you living by — without knowing it?" No link. No sell. Just the question. Invite responses in comments.

Week 2 — Deepen it "Some myths protect us. Some distort us. Some we've simply outgrown. Which ones are you ready to look at?" Share one piece of artwork from the magazine (no context yet — let the mystery do its work).

Week 3 — Reveal "MYTHOS is coming. Over eighty pages of art, poetry, essays and stories from a community reaching toward the narratives that might carry us forward. Preorder now." Share the blurb. Share the contributor list. Open preorders.

SOCIAL MEDIA CONTENT SAMPLES

Instagram — launch post (paired with cover image): Something is stirring. Old stories are dying. New ones are struggling to be born. MYTHOS — the second issue of the Second Renaissance Magazine — is here. Over 80 pages of art, poetry, essays and stories from a community daring to ask: which myths are we ready to release, and which might carry us forward? Link in bio. Come in.

Instagram — contributor spotlight (pair with their artwork): [Artist name] asks: what do we do with the stories we've inherited but can no longer live by? Their work is inside MYTHOS, the new issue of the Second Renaissance Magazine. Art for the in-between time. Link in bio.

Instagram — short poetic post (text graphic): Myths are never neutral. They shape what we keep. What we mourn. What we call sacred. MYTHOS is out now.

Substack / newsletter blurb: The second issue of the Second Renaissance Magazine is here — and it arrives at exactly the right moment. MYTHOS gathers artists, poets, and thinkers from across this community to explore the stories that shape us: the ones we've inherited, the ones we've outgrown, and the ones we're daring to imagine. From ancient gods to the mythologies of AI, from childhood fairy tales to the memes that move through culture like viruses — this issue asks what it means to live inside a story, and what it takes to choose a new one. Over eighty pages. Many voices. One shared fire. Read it here: [link]

Short social post for X/Twitter: We are always living inside a story. The question is: which one? MYTHOS — new issue of @SecondRenaissance magazine — out now. Art, poetry, essays for the in-between time. [link]

ESSAY & ARTICLE IDEAS

(For Substack, pitching to aligned publications, or contributor bylines)

"The myths we didn't choose"

  • How we absorb cultural narratives before we have the language to question them
  • The difference between a myth that protects and one that imprisons
  • What does it actually take to step outside an inherited story?
  • The role of art and ritual in making that possible

"From gods to algorithms: the new mythologies"

  • AI as a contemporary mythological figure — what are we projecting onto it?
  • The return of apocalyptic and utopian narratives in tech culture
  • What ancient myths can teach us about how we talk about intelligence and creation
  • Why storytelling about technology matters as much as the technology itself

"Letting a myth die"

  • The grief of releasing a story you loved
  • Why the death of a myth is not the same as nihilism
  • What the Second Renaissance understands about ending and beginning
  • Personal and collective dimensions of mythic transition

"The artist as myth-maker"

  • The manifesto's vision of the artist as priest at the threshold
  • Making new culture vs commenting on old culture
  • Why this moment calls for a different kind of creative practice
  • Art as a commons rather than a commodity

THE SLOW RELEASE: AFTER LAUNCH

The magazine keeps working. After the launch week, release one piece per week for six weeks — an excerpt, an artwork, a short contributor reflection — each with a warm invitation to read the whole. This is not a drip campaign. It is the magazine living and breathing in public over time, the way a myth does.

Each weekly post can carry a simple question back to the community: What does this stir in you?

That's the ongoing invitation. Not to buy. To think. To feel. To stay in the conversation.

THE VIRTUAL LAUNCH EVENT

Host a live online reading on launch day or launch week — via Zoom, StreamYard, or YouTube Live. Format: 60–75 minutes.

  • Sylvie opens with a short spoken reflection (5 min)
  • 4–5 contributors each read a short piece from the magazine (3–5 min each)
  • A moment of silence between each reading — don't rush it
  • Close with an open question to the audience: what myth are you carrying into this next season?
  • Record it and release it as a standalone video, clipped for social

This becomes the anchor content for the entire campaign: something people can return to, share, and feel moved by long after launch day.